Ecommerce loyalty program to increase sales
Nov 8, 2020
Online selling to recurrent customers is much easier and profitable than attracting and selling to new ones. To increase recurrent sells we need more loyal customers.
In the following video you will see a practical case that shows how to split up a customer data base in three different groups (based on recurrence and average order value) in order to offer special conditions to each one of them to increase revenue, the number of purchases as well as their brand loyalty:
Learning outcomes:
- Understand the metrics to create a loyalty program (CLTV, Churn Rate, Av. order value)
- Divide your customers in terms of time and money
- Create a loyalty program and use personalization to increase UX and recurrence
- How an ecommerce subscription model can enhance customer loyalty
